As a strategist, I’m here to inspire, ground and give dimension to the creative process.

Client List:

Nike, The New York Times, Noma, PayPal, Venmo, Knoll, National Geographic, Kodansha, MasterClass, GoodRx, Newlab, Apple, The Athletic, Collective, Tonal, ChowNow, Mysten Labs, WeWork, Axos, TV Land, and more.

The majority of my work – the decks, research and days spent thinking, probing and prodding – never escapes the studio for public consumption. (Save for a winning line, name or blurb).

What does surface is the hard work that designers do to bring it all to life. It’s a team sport, and the little credit I can take for the work you see here is in massive thanks to my creative partners and collaborators over the years.

Though it may never be seen, I hope the thinking is felt.


Nike By You

Brand Identity


Noma Projects
Brand Identity

MasterClass
Brand Identity


Hart Bageri

Brand Identity

The New York Times
Campaign

PayPal
Brand Identity

The Athletic
Brand Identity


Kodansha
Brand Identity

Collective
Brand Identity

POPL
Brand Identity

GoodRx
Brand Identity

More to come shortly…