A New Brand World, by Scott Bedbury

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Meditations and Other Metaphysical Writings, by Descartes

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A Natural History of the Senses, by Diane Ackerman

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The Creative Act: A Way of Being, by Rick Rubin

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String Theory, by David Foster Wallace

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Multiple Signatures, by Michael Rock

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Neuromancer, by William Gibson

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Universal Principles of Branding, by Mark Kingsley

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How Emotions Are Made, by Lisa Feldman Barrett

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